This brand extension for Adoro Pet Insurance reimagines the pet insurance experience. In a category known for fine print, confusion, and impersonal transactions, Adoro distinguishes itself as a more compassionate option. This tone of voice is visually reflected in the brand system through a soft yet energetic color and typography palette, as well as sophisticated yet cute illustrations.
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Creative Director Drue Flynn
Brand Strategist Andrew Huang
Lead Designer Emily Bracken
Illustrator Ally Sutton
Brand Design Intern Ingrid YJ Tai
Web Designer Josh Maynard, Armando Martinez-Celis
Project Manager Alex Gracey, Adrian Manzo

Designed at BRAINS.