Rebrand & launch campaign design for the iconic Vegas hospitality landmark, Palms, that captures a retro-modern aesthetic blending vintage class with modern confidence. The brand system combines high-end luxury with an approachable, local-friendly energy to redefine “That Vegas.”
Creative Directors Matt Gray | Erin Kaupp
Art Director Thomas Raybell
Brand Strategist Annaliese Phidd
Lead Designer Ingrid YJ Tai
Web Designers Josh Maynard | Armando Martinez-Celis
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