Ingrid Yu-Ju Tai



I'm a Taiwanese graphic designer based in Los Angeles. Threaded with my love and skills for typography, my work focuses on publication, web, and identity. One thing about me is that I cry in every movie. learn more
CalArts EXPO 2025




EXPO serves as an all-inclusive exhibition for CalArts students to showcase a variety of work—from art to music to performance.

Because this event is unique to CalArts and open to all schools within the Institute, we took inspiration from the campus itself: using shapes of iconic CalArts objects and architecture as the core of EXPO’s visual identity. The imperfect object outlines reflect the quirks and humanism of the Institute, while the vibrant and eclectic color palette speaks to the diversity and lively energy of EXPO.

scope
branding
motion

clients
CalArts EXPO

credits
Collaborator: Freeze Jiating Shi



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