Rebrand & launch campaign design for the iconic Vegas hospitality landmark, Palms, that captures a retro-modern aesthetic blending vintage class with modern confidence. The brand system combines high-end luxury with an approachable, local-friendly energy to redefine “That Vegas.”
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Creative Director Matt Gray, Erin Kaupp
Art Director Thomas Raybell
Brand Strategist Annaliese Phidd
Designer Ingrid YJ Tai
Project Manager Sarah Bowman, Emily Neal
Account Manager Bella Gonzalez
Production Manager Maggie McLandsborough

Designed at BRAINS.